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Walk into any supermarket in India and you’ll see shelves screaming at you. Before you’ve even picked up a packet, your eyes have already been busy - scanning colors, promises, and claims designed to make you feel like you’re making a “healthy” choice. Shopping used to be about food. Now, it’s about reassurance and that reassurance comes in very familiar words: "LOW FAT" "SUGAR FREE" "HIGH PROTEIN" "100% NATURAL" These labels are designed to make you feel safe, smart, and res

We all like to believe we’re in control of our bodies. That our brain calls the shots, and our heart fuels our emotions. But what if I...